ARROYO TECH
All Case StudiesSoftware / SaaS / Sample Case Study

SaaS Onboarding Flow Optimization

B2B project management SaaS

Challenge

Only 18% of new trial signups completed onboarding, and the average time-to-value was 11 days. The product team lacked visibility into where users dropped off and had no mechanism for personalized guidance.

Solution

We engineered a dynamic onboarding system that adapts in real time to user behavior. It identifies user intent from signup data, delivers personalized task sequences, triggers contextual nudges, and provides an analytics dashboard tracking every step of the funnel.

Results

Onboarding Completion

18% to 61%

+239%

Time to Value

11 to 3 days

-73%

Trial-to-Paid Rate

8% to 19%

+138%

Monthly ARR Lift

+$47,000

Technology Stack

Next.jsTypeScriptSegmentPostgreSQLVercel

Want similar results?

Let us analyze your specific challenges and design a solution.

Start a Conversation